Lyft is a California startup that has a super cool concept. To promote this innovative service, the Ad agency SF Collective created a unique campaign. We proudly say that we teamed up with the agency from the initial concept to create these amazing images.
The “models” seen on the ads are real Lyft drivers photographed by Laura Crosta. The cars were created in 3D to illustrate the personality and profession of each one of them. We used a technique that captured the driver’s photo lighting and then used it on a 3D software as an environment that lit the cars and all the objects modeled in 3D, making more realistic renders. For each image we created a color palette that gave a specific look for each driver.