Modern life makes us more and more attached to and dependent on electronic gadgets. In this context, social media together with mobile phones are a time trap. So imagine someone so inebriated by the magical screen and its contents that real life goes by and they don’t notice.
After an initial blocking, the idea was to produce the image using a mix of photography for the talent and a CGI environment. But along the process, we decided to use Unreal 5 in the pipeline given its flexibility and array of different tools and resources, which makes it possible to achieve the desired results much faster in comparison with other 3D tools. After rendering the base 3D image, compositing and post-production were done in Photoshop.